Isn't it time we re-interpret our mythology and understand its real meaning: lets revisit the original insights

Mythology is unreal, it is fantastic and it is just story telling for momentary entertainment. It is just to sugar coat some lessons that are purported to be conveyed; it hides the intentions of the myth tellers.
Isn't that what it is?
There is , however, another very real side to mythological tales. So many of them get rooted in the deep consciousness of the individual as well as the collective mind. Every culture, every society and every people have myths handed down to them, which have become markers for current behaviour.

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Sustainable Interiors- The Possibilities

The Objectives of this Article is to evaluate whether Interior Designers have a positive or negative attitude toward sustainable Interior Design practices. Next, it evaluates the three areas of perceived barriers the Designers encounter when applying sustainable Design practices (Project capabilities, transition to sustainability, and knowledge and skills associated with sustainable Design).
Now a day, a concern for the environment has made its way into the food industry, clothing industry, Design industry, and every aspect of life. Sustainability is more than a market scheme.
There is a major misconception when it comes to sustainable practices inInteriorDesign. People when they hear about sustainable material used in their space, they start to think just about installing green walls, LED lights and other Eco friendly products.

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Ready-made Garments: The Right and the Wrong Fit

Fit is more important than quality. A person may have a garment of the highest quality construction, and if it doesn't fit you well, it will look terrible. Fitting issues with garments impact on the customers buying decision. The main concern of customers especially teenagers and women are to purchase garments that have proper fitting yet fashionable.
The garments which after being worn dont show any wrinkles, pulls or fluffiness are considered of proper fit. Also the clothes with rightly placed seams, darts and grain lines have good fitting. The importance of proper fit of garment varies with its type, For e.g in case of tight fit dress smallest of misfit is quite noticeable, whereas for loose fit clothing a 100% proper fit is not required and does not make much of a difference.

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Future of Jewellery : Virtual & Adaptable

Since the onset of Harappa and Indus valley Civilizations wearing Jewellery was an integral part of this subcontinent, evident from the stylish pose of the dancing girl, The girl wears a number of bangles and a necklace and is shown in a natural standing position with one hand on her hip, One arm completely filled with bangles which is similar to Banjara (Nomad) lady.
According to Hindu Tradition, wearing Jewellery has significant health benefits for the wearer, as per scientific principles, silver reacts well with the Earth's energy, while gold reacts well with the body's energy and aura. Therefore, silver is worn as anklets or toe rings while gold is used to adorn the upper parts of the body.

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We all know art asks questions, while design answers them. Design fills in a requirement where as art has its own internal obligations to subsist and sometimes even challenge the viewers. Today, we have art trickling down into design and vice versa. Art is one of the primary building blocks of human culture; every culture that has ever existed has its own unique art forms that they leave behind for future generations and design has the potential to create future!
Needles and ink have often been used to tattoo skin with imagery that expresses personal identity, but one artist is using needles and thread instead. Jessica Tang embroiders imagery that illustrates the struggle to define a multifaceted cultural identity.

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Design Ecology

We live in interesting times defined by change. While we are increasingly learning to adapt to this change, we are yet to fully learn to accept it. Design is a perfect response to this constant state of change as it binds people together in its attempt to elevate human life through harmonious synchronization of needs and solution.
Design has evolved from being just a vocation dealing with form and function to a new approach of developing business models.Today it has become a strategic and an innovation leading process.

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Pottery Design- A Lifestyle Designer’s Perspective

Pottery making can be traced to the greatest invention of mankind- the potter’s wheel, and what began primarily to meet daily requirements of humans i.e. for utilitarian purposes with passage of time developed into an art form on its own thanks to human natural tendency for artistic expression.
India has a rich tradition of pottery making thus visually speaking about its civilization, Harrappan, Mohenjodaro and Indus Valley civilization relics are the some of the biggest proof that Indian pottery evolved into a number of distinct styles.

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IMS-Design & Innovation Academy
A-8B, DIA Building,IMS Campus Sector-62,
Noida, 201301 (Uttar Pradesh), India Telephone: +91-120-4097100
Toll Free: 9015100277
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About Dia

Managed by IMS, Noida group, IMS-Design & Innovation Academy was established in 2005 in Noida with a vision to nurture and train professionals in Design, Fashion and Communication.

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