Future of Jewellery : Virtual & Adaptable

Since the onset of Harappa and Indus valley Civilizations wearing Jewellery was an integral part of this subcontinent, evident from the stylish pose of the dancing girl, The girl wears a number of bangles and a necklace and is shown in a natural standing position with one hand on her hip, One arm completely filled with bangles which is similar to Banjara (Nomad) lady.
According to Hindu Tradition, wearing Jewellery has significant health benefits for the wearer, as per scientific principles, silver reacts well with the Earth's energy, while gold reacts well with the body's energy and aura. Therefore, silver is worn as anklets or toe rings while gold is used to adorn the upper parts of the body.

Read more


We all know art asks questions, while design answers them. Design fills in a requirement where as art has its own internal obligations to subsist and sometimes even challenge the viewers. Today, we have art trickling down into design and vice versa. Art is one of the primary building blocks of human culture; every culture that has ever existed has its own unique art forms that they leave behind for future generations and design has the potential to create future!
Needles and ink have often been used to tattoo skin with imagery that expresses personal identity, but one artist is using needles and thread instead. Jessica Tang embroiders imagery that illustrates the struggle to define a multifaceted cultural identity.

Read more

Design Ecology

We live in interesting times defined by change. While we are increasingly learning to adapt to this change, we are yet to fully learn to accept it. Design is a perfect response to this constant state of change as it binds people together in its attempt to elevate human life through harmonious synchronization of needs and solution.
Design has evolved from being just a vocation dealing with form and function to a new approach of developing business models.Today it has become a strategic and an innovation leading process.

Read more

Pottery Design- A Lifestyle Designer’s Perspective

Pottery making can be traced to the greatest invention of mankind- the potter’s wheel, and what began primarily to meet daily requirements of humans i.e. for utilitarian purposes with passage of time developed into an art form on its own thanks to human natural tendency for artistic expression.
India has a rich tradition of pottery making thus visually speaking about its civilization, Harrappan, Mohenjodaro and Indus Valley civilization relics are the some of the biggest proof that Indian pottery evolved into a number of distinct styles.

Read more

Contact Us

IMS-Design & Innovation Academy
A-8B, DIA Building,IMS Campus Sector-62,
Noida, 201301 (Uttar Pradesh), India Telephone: +91-120-4097100
Toll Free: 9015100277
Fax: +91-120-4097107

About Dia

Managed by IMS, Noida group, IMS-Design & Innovation Academy was established in 2005 in Noida with a vision to nurture and train professionals in Design, Fashion and Communication.

Read more